This joint venture was born as TTAP identified Binter and Co as one firm that has a good working relationship with many prominent product suppliers and its value chain partners – a trait that would gel well with TTAP’s core philosophy and vision.
SGCM: One firm distributes tyres while the other does automotive parts. Would you care to explain what are the expected synergies from the joint venture that we can come to expect?
TA: It is true that both firms work with different components that go on your car. Binter and Co deals with tyres, while TTAP works with automotive lubricants, batteries, suspension components, and so on. But that does not equate to a lack of opportunities that both parties can benefit from.